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Revenue Attribution

Which message earned the money.

Campaigns, journeys and AI agents ranked by rupees — not opens, not clicks.

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Revenue
Last touch within 30 days of the payment
Last 30 days
₹14.8L
Revenue
312
Orders
₹4,743
Average order
248
Paying customers
What earned itOrdersBuyersRevenue
🤝Relationship agentAI agent · win-backs and check-ins 8671₹4.62L
📣Seasonal offerCampaign · 12 Aug 7474₹3.51L
💬Conversion agentAI agent · closed in chat 5858₹2.82L
⚡Renewal reminderJourney · runs daily 5149₹2.04L
📣Festive blastCampaign · 3,400 sent 88₹38,200
The festive blast reached 3,400 people and earned less than a journey nobody touches.

Agents, campaigns and journeys on one ladder. The only column that decides the order is revenue.

One payment, traced

Every rupee names the touch that earned it.

Credit is stamped the moment the money lands, from data that was correct at that moment — not recomputed months later against a history that has since changed.

🏆 Last touch wins 📅 30-day window 🔒 Stamped at write time
KR
₹8,400
Kavya Rao · annual plan · 6 days ago
Credited
Touches in the 30-day window
2 days before
Seasonal offerCampaign · bulk send
Takes the credit
9 days before
Relationship agent answered her pricing questionAI agent · real conversation
Runner-up
44 days before
Welcome journeyOutside the window
Not counted
Why this rule Last touch is not truth — she may have decided nine days earlier. It is defensible, cheap and consistent, and it never changes retroactively.

The correction

So we record second place too.

Assists
An agent sent the touch before the one that took the credit
Relationship agent
Was the touch before 41 credited payments
41₹1.94L
Qualify agent
Was the touch before 18 credited payments
18₹74,100
Support agent
Was the touch before 6 credited payments
6₹22,800
Shown separately and never added to revenue. An assist is evidence that last touch may be crediting the wrong thing — not a second claim on the same rupees.

Last touch takes 100%, and it cannot tell a two-week conversation from a bulk send that lands two days later.

Your Relationship agent was the touch before ₹1.94L of revenue that something else got credited for. Without this column, nothing in the data could even reveal that it happened.

If agent revenue and campaign revenue could both claim the same rupee, every number on the page would be worthless. So they can't.

Honest gaps

It also shows the money it can't take credit for.

Two buckets that most tools quietly fold into a winner. Reachly leaves them visible.

₹2.10L
Human or campaign
A touch was recorded, but no AI agent was involved. Your team earned this one.
₹88,400
Recorded before attribution
Older payments with no touch on record. They count as revenue and are credited to nothing.
A number that can't be explained is shown as unexplained, not assigned to whatever is nearest.

Every rupee

Payment Integrations

However the money arrives, it lands on the customer the same way — same attribution, same revenue, same lead score.

🏦
RazorpayCards, netbanking and UPI. Recorded as they settle.
💳
PayUSame flow, same window, same credit rules.
📜
InstamojoPayment links and invoices, settled straight onto the record.
📱
Direct UPI linkPays your own VPA. Opens GPay, PhonePe, Paytm or BHIM.
✅
Manual UPISettled outside a gateway? Mark the invoice paid — one click, fully counted.

Refunds are subtracted and shown beside gross, never instead of it. Repeat orders are credited to whatever earned each one.

Or just ask

“Was that campaign worth it?”

✦Ask Reachly
“Was the festive blast worth it?”
✓Read campaign_stats3,400 sent · 61% read
✓Read campaign_revenue₹38,200 from 8 orders
✓Read benchmark_statsyour own 12-campaign history
It read well and earned badly. 3,400 sent, 61% read, 8 orders, ₹38,200 — that is ₹11 per person messaged, against ₹63 for your win-back sends. Your Relationship agent earned 12× more from a twelfth of the volume.
Every figure names the tool it came from.

Related

Where the money comes from.

Customer Intelligence →Which source found them, before any message was sent. AI Agents →The agents that earn, and how they hand over. Campaigns →What you sent, and what it actually returned.

Find out what your best message is actually worth.

Most businesses discover the quiet journey beats the big blast.

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reachly

The AI marketing engine for businesses that grow on repeat customers.