New: AI agents that close, not just chat →
Platform Campaigns

Send to fewer people. Earn more.

Choose an audience by what customers actually did, not by who happens to be on the list. Then find out what it earned.

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✦ Audiencelive count
6,215contacts
−Opted out
−Unreachable numbers
✓Bought before
✓Quiet for 60+ days
These are the people worth a message today.

The problem

Sending to everyone is how you lose everyone.

A blast to your whole list gets opened by people who were never going to buy, annoys the ones who just did, and teaches the rest to ignore you. It also costs you per message. Smaller and sharper wins on every count — you just need to be able to describe who.

Choosing who

Describe the audience, or ask for it.

By what they didBought, replied, clicked, went quiet, came from a particular ad or CSV — combine as many as you like.
By a saved segmentAny question you have saved before, re-run fresh at send time so it is never stale.
Opt-outs, always excludedChecked again at the moment of sending, not just when you built the list.
One-time or ongoingSend once, or leave it running so anyone who newly qualifies gets it automatically.

Before it goes

It checks the things that quietly ruin a send.

Most failed campaigns are not bad ideas. They are an empty variable, a closed 24-hour window, or a template that was never approved. All of it is knowable beforehand, so it is checked beforehand.

✓Template approvedOnly approved templates can reach a cold contact.
!2 contacts have no nameTheir {{name}} would arrive empty and the message would fail. Fix or skip them.
✓Window handled1,847 are outside 24 hours — they get the template, not free text.
✓Opt-outs removed63 excluded before sending.

Afterwards

Delivered is not the end of the story.

You get the usual — sent, delivered, read, replied, buttons pressed, links clicked, and the reason behind every failure in plain words. Then the number nobody else gives you.

Sent1,850
Delivered1,806
Read1,184
Replied96
Failed — invalid number44
Revenue it earned₹0 · 11 orders

Every payment is traced back to the message that came before it, so a campaign is judged on money rather than opens. How that works →

Being straight with you

What we will not let you do.

Message people who opted outThere is no override. It is checked before every single send, not once when the audience was built.
Send free text to a cold contactWhatsApp blocks it. Rather than letting it fail, the campaign uses an approved template or tells you why it cannot.
Pretend a failure did not happenEvery failed message is reported with the actual reason, so a 90% delivery rate never looks like 100%.

Related

Before and after a campaign.

Customer Intelligence →Where the audience comes from. Shared Inbox →Where the replies land. Revenue Attribution →What it actually earned.

Send your next one to the right two hundred.

Then find out what it made.

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