New: AI agents that close, not just chat →
Smart CRM

A CRM nobody has to update.

AI reads every conversation and writes what it learns onto the customer — so the list is always current, and always sorted by who is worth talking to today.

Contacts
Every contact continuously read & scored by AI.
🏷️ Statuses 🔖 Tags 📁 Import + Add contact
6,412
Contacts
318
Ready to buy
₹8,940
Your median spend
0
Fields you typed
Sort: priority All tags Any source Any stage Any spend Re-scored 2 min ago
DK
Dhirendra Kumar
+91 90000 41128
Loyal repeat
Ask for a referral2 products bought · ₹14,936 lifetime
86
priority
NP
Nitin Phadke
+91 90000 77341
Ready to buy
Send pricing and book the callreplied this week · AI read them as hot
81
priority
SP
Shivani Prakash
+91 90000 22907
Win-back
Send a win-back offerbought 3×, last 74d ago
74
priority
AK
Anita Kulkarni
+91 90000 63550
Qualify
Ask two qualifying questionsmarked a customer, but no purchase on record
44
priority
MG
Manoj Gaikwad
+91 90000 18402
Cold
Re-engage with a reason to returnquiet for 128d
21
priority
Sorted by who is worth talking to today — not by the date you added them.

The contact list, in priority order. Every row carries its band, the next action, and the reason for both.

The problem

Every CRM dies the same death: nobody updates it.

Not because your team is careless — because typing what just happened into a second screen is a job nobody was hired to do. Six months in, the fields are empty, the notes are stale, and the list is sorted by the date people were imported.

What lands on its own

The record writes itself, from things that actually happened.

Every line here arrived from an event — a payment, a message, a tap, a page view. Nobody opened a form. That is why it is still accurate in month six.

💳
Money, as it landsPayments, products, lifetime value and last purchase — straight from the gateway, not from someone remembering.
💬
What they told you, extractedBudget, need, timeline, area, objection — the AI pulls the fields out of the conversation as it happens and writes them on.
🌐
What they did, not just saidLinks tapped, pages read, journeys answered — including website visits from before they were ever a contact.
KR
Kavya Rao
+91 90000 44556 · customer since March
paymentBought AC service₹4,999
chatAreaBaner, Pune
aiBlockerThought warranty excluded it
webRead pricing3× before messaging
journeyAnsweredSUV · 2021
aiTaggedwarranty · repeat
Fields anyone typed by hand: 0

One page per person

Open anyone and the AI has already read the whole history.

Not a wall of raw messages to scroll. A written read of who this person is, what is blocking them, and what happens next — refreshed every time they speak to you.

🧠
A read, in sentencesWhat they want, what they objected to, how urgent it is — in plain language your team can act on in five seconds.
🕘
One timeline, every channelChats, payments, campaigns, journeys, page views and agent actions on a single thread — nothing lives in a separate tab.
🔁
It updates itselfThe read is re-written when the conversation moves. It is never a note somebody wrote in March and forgot.
SP
Shivani Prakash
+91 90000 22907 · Pune
Win-back
✦What the AI reads here
Bought the annual service plan twice and a filter pack, then went quiet after the September renewal notice. Her last message asked whether the plan covers a second vehicle — nobody answered it. Price-aware, replies in the evening.
unanswered question 2 vehicles evening replies renewal due
Re-read 2 hours ago, after her last message · brain v13
TimelineDetailsPaymentsJourneys
💬
Asked: “does it cover my second car?”WhatsApp · 74 days ago · no reply sent
📣
Renewal reminder deliveredCampaign · 76 days ago · read, not clicked
💳
Annual service plan · ₹8,400Payment · 1 Feb · second purchase
🌐
Read the pricing page twiceWebsite · before her first message
The unanswered question is why she is a win-back and not a loss.

The contact page. The AI read sits above the timeline, so nobody rebuilds the story by scrolling.

The score

It ranks who to talk to — and shows its working.

Every contact carries a priority score, the reasons behind it, and one recommended next action. You can disagree with all three, because all three are visible.

🧮
Arithmetic for the number, AI for the sentenceThe score is deterministic — same inputs, same number — so it can be graded against what actually happened. The AI's job is reading the conversation, not inventing a percentage.
📊
Measured against your median“Well above your median” means your business, not an industry benchmark. A ₹21,000 customer and a ₹4,000 one never tie.
🎯
Priority, not probabilityIt answers “who first?”, and it says so. Nothing here is dressed up as a chance of converting, because that is a number we can't yet stand behind.
74
Shivani Prakash
Priority within your workspace · updated 2h ago
Win-back
Why this number
bought 3×+22
₹18,240 lifetime · well above your median+10
engaged 12d ago+14
replied this week+12
quiet for 74d−12
✦
Send a win-back offerbought 3×, last 74d ago — worth more to you than an average new lead

Five bands, from evidence

The band comes from what happened, not a label someone set.

A contact marked “customer” with no payment on record is not a win-back candidate — there is nothing to win back. Bands are decided by evidence, which is what makes them survivable at six thousand rows.

Ready to buyRead hot, or engaged this week. Send pricing and book the call.
Loyal repeatHas bought, and recently. Upsell, or ask for the referral.
Win-backBought before, quiet 60+ days. The cheapest revenue you have.
QualifyNo signal yet. Ask two questions before spending real effort.
ColdMarked lost, or quiet with no engagement at all. Re-engage, or leave it.

Slice it in words

Describe the audience. The AI fills the filters.

Type what you want in plain English. Every filter it sets is visible, the count updates live, and you approve before anything is selected — the AI can never select or send on its own.

✦Ask Reachly · describe the audience
customers who spent over ₹10,000 but have gone quiet this month ✦ Build filters
💰 Customers1,204 🔥 Warm & hot318 📬 Open 24h window96 🧊 Never replied2,740 😴 Untouched 30d+1,857
AI fills the filters below — you see every choice and the live count. It can never select or send.
Who
All tags
None
Any stage
All sources
Activity
Over ₹10,000
This month
Not in 30 days
Skip messaged in 7d
268 match Spent · over ₹10,000 × Quiet · 30d × Select noneSelect all 268

Audience Studio. Four filters set from one sentence — each one shown, each one yours to change.

Filter on things other CRMs never knowSpend threshold, product bought, reply recency, lead stage, source, tags, page views — plus a fatigue guard that hides anyone already messaged this week.
Turn any slice into a campaignSend to the segment with variables mapped per person, or hand it to an AI agent that works each one in a real conversation.
Segments stay liveThey are queries, not frozen lists. Someone who buys tomorrow leaves “never bought” tomorrow — without anyone rebuilding it.

And what you control

The AI fills it in. You still own it.

Your decision outranks the scoreSet a stage or an owner by hand and no agent silently overwrites it. The number moves; your label stays.
Your own fieldsAdd what your business actually needs — vehicle, plan, policy number — and let a journey fill them by asking.
Your data, exportableImport a sheet, export the list, delete a contact for good. Nothing here is a hostage.

Import your list tonight. Read it sorted tomorrow.

The first pass over the customers you already have usually finds something worth a message.

reachly

The AI marketing engine for businesses that grow on repeat customers.